OBSIDIAN MOTORS
Premium car dealership
A concept website for a premium car dealership where the range feels like a showroom and booking a test drive takes three steps.
Explore live demo
The mood images for this concept project are AI-generated (Kling). They do not show an existing business or building.
The question
What this study explores
How do you make online stock feel like a premium showroom without making it harder to find the right car? In this design study we explored how a dealership can combine experience and ease of use.
Approach
Design decisions
01
The showroom as a starting point
Large, calm imagery with plenty of dark space keeps the car centre stage. Specifications only come forward when the visitor asks for them.
02
Search without friction
Filters for make, budget and fuel type that work as quickly on mobile as on desktop, with results that update instantly.
03
From interest to appointment
Every vehicle page has one clear next step: book a test drive or ask a question, in three steps at most.
Features
- Stock overview with fast filters
- Vehicle pages with gallery and specifications
- Test drive and workshop bookings
- Ready to connect to a stock management system
Technology
- Next.js
- TypeScript
- GSAP
- Headless CMS (optional)
What does this mean for you?
Run a car dealership, garage or detailing studio? This study shows how your range can look as good online as it does in your showroom.
Book an introduction
Next step
Ready for a website that truly fits your business?
Tell us where you are and where you want to go. In a no-obligation introduction we'll work out together what your website needs.